UK's biggest year in cycling creates sales boost for First Milk

UK's biggest year in cycling creates sales boost for First Milk

10th June 2014

With less than a month to go until the Tour de France's "Grand Depart" in Yorkshire, First Milk's partnership with Team Sky has led to listings in hundreds of retail outlets for its new dairy-based high protein smoothies and porridges.

First Milk's nutritional specialists CNP, have worked with Team Sky since its inception in 2010, and are an official supplier to the team. It has developed bars, gels, protein powders and supplements, which helped power the team to victory in both the 2012 and 2013 Tour de France races.

David Young, First Milk and CNP's marketing director said: "We are delighted that from Monday 16 June our Team Sky range will go on sale in nearly 500 Tesco stores around the country.

"With over 3 million cycling fans expected to line the roads in the UK between 5-7 July, we have also secured a great sales opportunity, via listings in 80 Tesco Express stores located along the route of the Yorkshire stages of Le Tour. Other retailers will be stocking the range over coming months.

"With the nutritional credibility of CNP and the Team Sky track record on consistently improving performance, we have a dairy-based high protein proposition that is totally different to anything else on the market. We are focused on delivering value from every part of our member's milk, with whey proteins from our creameries being a key part of this.

"These listings demonstrate that our added value strategy is working and that we are progressing well with our main aim of driving greater returns for our members."                                                                                                                                                                                          

ENDS

Notes to editors

Team Sky High protein porridge (click the links below for photography):

•           5x 35g sachets
•           Delicious fig & honey and superfruits flavours
•           Light and convenient packaging
•           RSP for porridges is £3.

Team Sky high protein smoothie (click the links below for photography):

•           High in protein
•           Low in fat
•           Less than 180 calories
•           330ml convenient bottles
•           Delicious pineapple & coconut and orange & mango flavours
•           RSP for smoothies is £2.75.

About Team Sky, CNP and First Milk

Formed in 2009, Team Sky is a British Cycling Team that competes in the UCI world tour. The team is managed by Sir Dave Brailsford. They won the Tour de France in 2012 and 2013 through Sir Bradley Wiggins and Chris Froome.

CNP are premium sports nutrition experts. In just 14 years they have revolutionised the way athletes train and perform, and continue to use cutting edge sports science, along with the best ingredients so that consumers get the best sports nutrition used by the world's best athletes.

In 2012 CNP joined the First Milk group. This allows the brand unique access to the highest quality British ingredients direct from the source.

Since day one, CNP has used their sporting expertise and experience to offer a product with unrivalled performance. They work with specialist scientists to ensure only premium grade ingredients make it into their products.

They always test and develop new products in their state-of-the-art facility in Manchester. Used by Olympic and world champions, this facility is the perfect environment to test to the highest standard. That's why world-class athletes, coaches and Olympians are just some of the experts that choose to work with CNP.

First Milk is the UK's only major dairy company that is 100% owned by British farmers.  It supplies a wide range of dairy products and dairy ingredients to customers in both national and international markets including block cheeses, soft cheeses, raw milk, butter, skimmed milk powder, whey proteins and sports nutrition brands.

It is headquartered in Glasgow with seven manufacturing sites across England, Scotland and Wales.

First Milk's aspiration is to provide consumers with great-tasting nutritious food, while delivering value for every part of its farmers' milk. As a business with a passion for innovation and sustainability, it is constantly seeking fresh ways of working with partners across the supply chain to drive pioneering solutions.

For further information on First Milk, please visit www.firstmilk.co.uk or follow the company on Twitter @first_milk and YouTube www.youtube.co.uk/firstmilk1

For media enquiries, please contact:

Lee Truelove
head of communications

M: 07767 241507
E: leetruelove@firstmilk.co.uk

Sacha Boljevic
communications executive

M: 07984 349936
E: sachaboljevic@firstmilk.co.uk

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