UK dairy farmers create fastest growing cheese category of 2013/14

UK dairy farmers create fastest growing cheese category of 2013/14

28th May 2014

Which dairy category grew at 46% last year?

Which dairy category is high in protein and naturally fat-free?

Which dairy category do Finland households spend £31 per year on?

Quark is the rising star in the dairy aisles of supermarkets up and down the country and farmer owned co-operative First Milk is leading the way with its Lake District Dairy Co. brand.  Since its launch almost exactly one year ago, The Lake District Dairy Co, Quark has grabbed 33% of the UK Quark market and has accounted for 94% of all the growth in this category.

Consumers like its genuine newness, its fantastic nutritional credentials - naturally fat free, high in protein and low in salt and sugars making it a healthy alternative ingredient for a variety of dishes.  And under the traffic light system of food labeling, Original Quark confidently measures 'all green' on all GDA's (Guideline Daily Amounts).

This new category is part of First Milk's strategy to drive better returns for its members by delivering great tasting, nutritious food for consumers. The farmer co-operative launched more new foods than any other UK dairy company in 2013. An achievement it is keen to repeat again in 2014. It has already got off to a flying start this spring, with the launch of its range of Team Sky foods, which include new and innovative breakfast options - high protein smoothies and porridge.

Quote from David Young, Marketing Director: "Developing and delivering innovative new foods is a key part of our strategy. We are proud to be British and farmer owned and want to ensure that our members have direct access to the added value and benefit from the growing consumer trend for lifestyle nutrition, which includes foods that are higher in protein and naturally fat free."
                                                                                                                                                                                          
ENDS

Notes to editors

Lake District Dairy Co. Quark is available in three flavours; Original, Lemon and Vanilla. 

First Milk is the UK's only major dairy company, 100% owned by British farmers.  It supplies a wide range of dairy products and dairy ingredients to customers in both national and international markets including block cheeses, soft cheeses, raw milk, butter, skimmed milk powder, whey proteins and sports nutrition brands.

First Milk's aspiration is to provide consumers with great-tasting nutritious food, while delivering value for every part of its farmers' milk. As a business with a passion for innovation and sustainability, it is constantly seeking fresh ways of working with partners across the supply chain to drive pioneering solutions.

It is headquartered in Glasgow with seven manufacturing sites across England, Scotland and Wales.

For further information on First Milk, please visit www.firstmilk.co.uk or follow the company on Twitter @first_milk and YouTube www.youtube.co.uk/firstmilk1

For media enquiries, please contact:

Sacha Boljevic
Communications Executive

E: SachaBoljevic@firstmilk.co.uk
M: 07984 349 936

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