Toastie Mania Sweeps The Royal Highland Show

Visitors to the Royal Highland Show just couldn't get enough cheese toasties, according to one of Scotland's favourite cheese makers.

Tens of thousands of the legendary snack, made with Scottish Pride cheddar were snapped up by visitors to the Scottish Pride stand at the show.

Morag, Scottish Pride's giant inflatable cow, was tempting members of the public into the stand to sample the favourite teatime treat. At times, there were even queues around the block as people waited for the toasties to pop.

"We gave away more than 20,000 samples of cheese toasties during last year's show and we managed to smash that record this year by giving away more than 30,000 toasties," said Graham Sheach, brand controller for Scottish Pride cheddar.

Scottish Pride is made with 100% guaranteed Scottish milk from dairy co-operative First Milk's farmers throughout Scotland.

"Scottish provenance is particularly important to Scottish consumers who, where they can, like to buy locally produced cheese. Some 78%* of households buy Scottish origin cheese products, which is an increase on last year, proving that Scottish consumers are supportive of Scottish cheese.

"The Scottish Pride name is an institution with a rich Scottish dairy heritage which consumers know they can trust."

Ends

Notes to Editors
First Milk is the largest dairy farmer co-operative in the UK. Its members' farms stretch from Central Scotland to the South of England and from West Wales to East Anglia. The business has three divisions: Milk Operations; Cheese and Ingredients. Milk Operations handles approximately 1.8 billion litres of milk per annum from 2500 producers. The milk is supplied to First Milk's cheese business and to many of the leading names in the industry.

For more information please contact:
Jill Coyle, Communications Manager - 0141 847 6884/07825 625205


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