The 'Great Scottish Toastie' was a sell-out at the Royal Highland Show as demand for the legendary Scottish Pride toastie continually exceeded supply.
More than 20,000 cheese toasties were given away by Scottish Pride over the four days of the show – and at times there was even a long queue of hungry visitors who were waiting for the toasties to pop!
http://www.youtube.com/watch?v=cqRtlpSBmqU
"Youtube creates awareness of the Scottish Pride brand among a different consumer audience and highlights the humour and personality to the brand – something which is lacking in the cheese category," said Richard.
Scottish Pride is being produced using 100% guaranteed Scottish milk, sourced from First Milk's dairy farmers.
*TNS (Scottish origin Brands – 12 w/e 18 May 08)
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Notes to Editors
First Milk is the largest dairy farmer co-operative in the UK. Its members' farms stretch from Central Scotland to the South of England and from West Wales to East Anglia. The business has three divisions: Milk Operations; Cheese and Ingredients.
Milk Operations handles approximately 1.8 billion litres of milk per annum from around 2600 producers. The milk is supplied to First Milk's cheese business and to many of the leading names in the industry.
The First Milk Cheese Company is the largest UK-based cheese supplier.
First Milk's Ingredients business supplies a range of customers with milk powder and whey products for foods including protein drinks, bakery, ready meals and confectionary products.
For more information please contact:
Jill Coyle
Communications Manager
Direct dial: 0141 847 6884
Mobile: 07825 625205