Sally Gunnell becomes First Milk's Brand Ambassador

Sally Gunnell becomes First Milk's Brand Ambassador

First Milk reveals Sally Gunnell OBE as its first ever brand ambassador to showcase, develop and promote its innovative new products for both of its key brands; sport nutrition experts, CNP, and leading dairy brand, Lake District Dairy Co. The exclusive partnership helps First Milk leap from the starting blocks into 2014 and continues to take the company into new territory.

The two year agreement with the British sporting hero will help secure the First Milk reputation for delivering great tasting naturally healthy dairy nutrition through its range of foods. Gunnell's World Record and Olympic Gold winning experience will add the magic ingredient to First Milk's brand portfolio.

Working with First Milk, Gunnell will give insight on the benefits of effective nutrition and protein within a sports arena as well as a busy Mum and applying this every day in the family home - providing a favoured and trusted face for the British consumer.  She will also be integral to the creation, development and sales of pioneering new areas of focus for the company.

First Milk marketing director, David Young, commented, "Sally brings with her a passion for healthy living, she's someone that has real-world knowledge of what it takes to be successful - both as a sportsperson and as a mother.  As such, she's a great asset to First Milk and I've every confidence that we'll continue to drive NPD with her at our side."

Sally Gunnell comments, "My years of experience, training to be one of the world's leading athletes, have shown me the value of appropriate nutrition and its importance to a healthy lifestyle, be that striving for gold or raising a family that's fit and well.

"Being raised on a farm myself, I've an affinity with what First Milk stands for and that's why I'm so excited about being involved, right now, as both CNP and Lake District Dairy Co. break new ground.  First Milk is leading the way in helping to change how we think about our diet, our nutrition and what we want to have in our shopping baskets - and that's one hurdle I'm definitely up for overcoming with them."

During 2013, First Milk celebrated the wins of a number of industry awards for its new products, including 'Best Functional Dairy Product' for Lake District Dairy Co. Quark at Global Dairy Innovation Awards. First Milk is now continuing to work with its customers to build on its national listings as well as develop further award winning, naturally nutritious, products for the UK and International markets.

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Attached photography:

For media enquiries please contact:

Sacha Boljevic
Communications Executive
First Milk Limited

E: SachaBoljevic@firstmilk.co.uk
M: 07984 349 936
T: 0141 847 6786

About First Milk:

  • First Milk is the UK's only major dairy company which is 100% owned by British farmers.  It supplies a wide range of dairy products and dairy ingredients to customers in both national and international markets including block cheeses, soft cheeses, raw milk, butter, skimmed milk powder, whey proteins and sports nutrition brands.
  • The company generates annual revenues of £530 million (2012/13 figures) and is headquartered in Glasgow with eight manufacturing sites across England, Scotland and Wales employing a total of 654 people.
  • First Milk's aspiration is to provide consumers with great-tasting nutritious food, while delivering value for every part of its farmers' milk. As a business with a passion for innovation and sustainability, it is constantly seeking fresh ways of working with partners across the supply chain to drive pioneering solutions to industry challenges.
  • For further information on First Milk, please visit www.firstmilk.co.uk or follow the company on Twitter @first_milk and YouTube www.youtube.co.uk/firstmilk1
  • A copy of First Milk's sustainability report is also available to download via its website, www.firstmilk.co.uk/sustainability

About CNP

  • CNP Professional is a leading supplier of sports nutrition supplements including protein shakes, protein bars, creatine supplements, meal replacements, mass gainers, weight loss supplements and post work out shakes, all designed for the ultimate in sports nutrition.
  • Kerry Kayes, the founder of CNP Professional, is a former national bodybuilding champion. He has been involved in sports nutrition for many years and his dietary expertise has established him as 'the man in the know' to sportspeople worldwide. He advises athletes as varied as premier league footballers, rugby clubs, triathletes, round the world yachting teams, runners, boxers, cyclists and motor sports teams.
  • CNP Professional supplements are carefully formulated to ensure that the body is able to make best use of the nutrients. Unlike many nutritional supplements, CNP Professional's products are easy to drink.
  • There are several articles explaining protein nutrition supplements on the CNP website - go to the home page and click on 'nutrition' under the articles section.

About The Lake District Dairy Co.

  • The Lake District brand was first launched in 2008 and is part of First Milk stable of dairy brands
  • The brand has grown rapidly since launch and is now firmly established as one of the UK's leading cheddar brands
  • Lake District is at the forefront of product development in the dairy sector, launching two category building offerings (Quark and Frumoo), picking up a prestigious Global Dairy Innovation Award for Quark in 2013
  • Lake District products are available nationally through all leading multiple and selected convenience retailers
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