First Milk reveals Sally Gunnell OBE as its first ever brand ambassador to showcase, develop and promote its innovative new products for both of its key brands; sport nutrition experts, CNP, and leading dairy brand, Lake District Dairy Co. The exclusive partnership helps First Milk leap from the starting blocks into 2014 and continues to take the company into new territory.
The two year agreement with the British sporting hero will help secure the First Milk reputation for delivering great tasting naturally healthy dairy nutrition through its range of foods. Gunnell's World Record and Olympic Gold winning experience will add the magic ingredient to First Milk's brand portfolio.
Working with First Milk, Gunnell will give insight on the benefits of effective nutrition and protein within a sports arena as well as a busy Mum and applying this every day in the family home - providing a favoured and trusted face for the British consumer. She will also be integral to the creation, development and sales of pioneering new areas of focus for the company.
First Milk marketing director, David Young, commented, "Sally brings with her a passion for healthy living, she's someone that has real-world knowledge of what it takes to be successful - both as a sportsperson and as a mother. As such, she's a great asset to First Milk and I've every confidence that we'll continue to drive NPD with her at our side."
Sally Gunnell comments, "My years of experience, training to be one of the world's leading athletes, have shown me the value of appropriate nutrition and its importance to a healthy lifestyle, be that striving for gold or raising a family that's fit and well.
"Being raised on a farm myself, I've an affinity with what First Milk stands for and that's why I'm so excited about being involved, right now, as both CNP and Lake District Dairy Co. break new ground. First Milk is leading the way in helping to change how we think about our diet, our nutrition and what we want to have in our shopping baskets - and that's one hurdle I'm definitely up for overcoming with them."
During 2013, First Milk celebrated the wins of a number of industry awards for its new products, including 'Best Functional Dairy Product' for Lake District Dairy Co. Quark at Global Dairy Innovation Awards. First Milk is now continuing to work with its customers to build on its national listings as well as develop further award winning, naturally nutritious, products for the UK and International markets.
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