First Milk's award winning Lake District brand continues its expansion into new dairy categories with its latest addition to the range, Lake District Dairy Co. Frumoo. The new fresh British milk and real fruit drink will launch on supermarket shelves in September and will initially be available in two flavour blends; strawberry & blackberry, and raspberry & blueberry.
Lake District Dairy Co. Frumoo brings tasty and wholesome nutrition credentials to the dairy drinks category, using fresh milk sourced from British farmers, as well as real fruit. This combination provides consumers with a new, more nutritious on-the-go alternative to other flavoured milks, milkshakes or smoothies, currently in shopping baskets in Britain.
First Milk's marketing director David Young says; "Lake District Dairy Co. Frumoo is exactly what consumers are asking for; great tasting, wholesome new flavour solutions to a category currently awash with artificial flavourings and UHT products."
"Consumers will find Frumoo is not only refreshing to taste but, in terms of nutrition, the product is free from artificial colours, flavours or preservatives, and contains fresh British milk and real fruit. We think these factors not only appeal to current fans of on-the-go drinks options, but also people who consider themselves to be more 'food conscious', who are looking for great-tasting, nutritious food produced sustainably."
"Parents will also find that Frumoo is a great solution for the kids' lunches; the 230ml bottle fits inside perfectly inside a lunchbox. Frumoo can even be frozen beforehand, reducing waste and keeping the lunchbox cold"
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Notes to editors:
Lake District Dairy Co. Frumoo will be launching in selected Tesco stores throughout the UK from mid-September, following in Asda stores in October.
About First Milk
First Milk is the UK's only major dairy company owned by British dairy farmers.
As a business with a passion for innovation and sustainability, it is constantly seeking fresh ways of working with partners across the supply chain to drive pioneering solutions to industry challenges.
This has been supported through the recent acquisition of added value businesses, by rapid progress on launching new products and securing new customers in the UK and international markets.
A copy of First Milk's sustainability report is also available to download via its website - www.firstmilk.co.uk/sustainability/