Since its launch at the end of April 2013, First Milk's Lake District Dairy Co. Quark is fast-tracking its way to being listed in over 1000 retail stores UK-wide throughout this month.
Initially listed in Tesco stores, May has seen the brand be launched in Morrisons nationally, with further listings scheduled for Sainsbury's stores UK-wide, and Spar stores throughout the North of England. The brand will also be launching with Ocado later next month.
First Milk marketing director David Young comments, "Our Lake District Dairy Co Quark presents our customers with a great proposition; a range of great tasting flavours, a very versatile product that has great appeal for cooking and baking enthusiasts, and above all a naturally fat free product that has excellent nutritional values.
"Customers have been very receptive to this product and this has been reflected in the phenomenal feedback from consumers. We're already attracting a number of Quark enthusiasts on social media channels as well as letters from consumers specifically telling us how much they are enjoying the product."
About First Milk
First Milk is the UK's only major dairy company owned by British dairy farmers.
As a business with a passion for innovation and sustainability, it is constantly seeking fresh ways of working with partners across the supply chain to drive pioneering solutions to industry challenges.
This has been supported through the recent acquisition of added value businesses, by rapid progress on launching new products and securing new customers in the UK and international markets.
For further information on First Milk, please visit www.firstmilk.co.uk or follow the company on Twitter @first_milk and YouTube www.youtube.co.uk/firstmilk1. A copy of First Milk's sustainability report is also available to download via its website - www.firstmilk.co.uk/sustainability/