More than five million packs of the award-winning Lake District Cheese Company cheddar have now been sold across Britain.Sales of the award-winning cheddar are close to doubling since June and the brand is set to enjoy even greater success, having moved to national availability across ASDA stores this week.
The range of Lake District Cheese Company cheddars is now available nationally in both Morrisons and ASDA, along with northern listings in Tesco, Somerfield, Waitrose and Booths, as well as strong availability in independent stores and farm shops throughout Cumbria.
Creamery Manager, Andrew Pearson, said his team was delighted at hitting the five million pack target, but were hungry for more.
"Moving our Lake District Cheese Company brand nationwide into Morrisons and ASDA gives us a platform to promote our cheddar-making excellence to the nation.
"Each of our 81 employees and 350 Cumbrian producers who supply the creamery have played their part in all of our triumphs this summer and the strong team spirit between farmers and the creamery will help us grow even further."
The Lake District Cheese Company is owned by dairy farmer co-operative First Milk.
16 September 2009
For further information, please contact, Jill Coyle, communications manager, 0141 847 6884/07825 625205
The Lake District Cheese Company was officially crowed Best UK Cheddar at the International Cheese Awards 2009 at Nantwich in Cheshire, beating more than 300 other cheddars to the title. At the same event, the brand also won the Customer Choice award from ASDA, having been voted the favourite cheese brand by a panel of customers.
To date, the creamery has lifted 52 awards for its cheese this year, including 16 gold titles. There are four shows remaining this season, including the British and World Cheese Awards. Last year, the Lake District Creamery team won 55 awards.
6 September 2009