Lake District Cheese Company in Rugby Super League TV Link Up

The Lake District Cheese Company has secured an advertising sponsorship deal with the 2009 Rugby Super League to take the cheese brand to a nationwide audience.

Pitchside advertising hoardings promoting the award-winning cheddar will be seen by an estimated 2 million viewers each week on Sky Sports and BBC TV.

The TV deal coincides with a nationwide promotion of The Lake District Cheese Company's cheddar range in Tesco stores across the UK.

Sales and marketing director, Richard Hollingdale, commented: ""Rugby League attracts a strong family audience, both at the games and on TV, which is very much in line with the family appeal of our brand. This deal will help us make the brand famous nationwide."

The nationwide marketing activity follows the brand's move into the latest zip lock reclosable packaging, making it more convenient and better value for consumers.

There are also plans to take the brand to a global audience, according to Hollingdale. "The Lake District name is recognised worldwide and we are already working on a number of export opportunities for the brand," he added.

For more information, please contact:

Jill Coyle, Communications Manager

0141 847 6884 or 07825 625205

31 March 2009