Haverfordwest Cheese Lifts Gold Award at Royal Highland Show

Employees at the Haverfordwest creamery in West Wales are celebrating a gold award from this year's prestigious Royal Highland Show for their Organic Mild cheese.

The creamery, owned by First Milk, the UK's largest farmer-owned co-operative, also scooped two silver awards and three bronze trophies at the Edinburgh show.
And that brings the creamery's awards haul for the show season so far to one gold, four silver and eight bronze prizes.

The creamery's awards success comes on top of the highly successful launch of The Pembrokeshire Cheese Company brand earlier this month.

Paul Rowe, General Manager at the creamery, said his 67-strong team were absolutely delighted at their success, particularly with their organic cheese. "We only began making organic cheese at Haverfordwest a year ago and we are already winning awards for its superb taste.

"Cheese shows are the shop window for our products and we know existing and potential customers take notice of who's winning the big prizes so it is great for our reputation to be known as a producer of award-winning cheese," he added.

The Haverfordwest Creamery supplies a number of the key retailers in the UK with private label cheese. Just two weeks ago, the creamery also began marketing its own brand of cheese under The Pembrokeshire Cheese Company title, including an organic mature cheddar.

"The response to The Pembrokeshire Cheese Company has been phenomenal. We already have listings in Spar stores throughout Wales and we have been talking to a number of specialist local retailers who also want to stock the cheese. We are now looking to achieve listings for the brand in the Welsh and English stores of the major retailers and we hope to move that forward in the next few weeks.

"Regional provenance is important to consumers who want to know where their cheese is coming from – and that they are also supporting local farmers," added Mr Rowe.

"Buying The Pembrokeshire Cheese Company brand means that consumers know that the milk is local and the cheese is local – and now it is also award-winning cheese."

Ends

Notes to Editors
First Milk is the largest dairy farmer co-operative in the UK. Its members' farms stretch from Central Scotland to the South of England and from West Wales to East Anglia. The business has three divisions: Milk Operations; Cheese and Ingredients.
Milk Operations handles approximately 1.8 billion litres of milk per annum from around 2600 producers. The milk is supplied to First Milk's cheese business and to many of the leading names in the industry.
The First Milk Cheese Company is the largest UK-based cheese supplier.
First Milk's Ingredients business supplies a range of customers with milk powder and whey products for foods including protein drinks, bakery, ready-meals and confectionary products.

For more information please contact:
Jill Coyle
Communications Manager

Direct dial: 0141 847 6884
Mobile: 07825 625205
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