Only two months after launching onto supermarket shelves in Britain, First Milk's Lake District Dairy Co. Quark has won 'Best Functional Dairy Product' and was finalist in the 'Best Dairy Ingredient' category, at the sixth annual Global Dairy Innovation Awards which took place in Lucerne, Switzerland.
The awards recognise excellence and creativity across the international dairy industry and this year had an overwhelming response of entries from 23 countries internationally. First Milk's Lake District Dairy Co. Quark was up against entries from the USA, Taiwan, Denmark, Russia, Serbia, France, Japan, and the UK.
First Milk's marketing director David Young commented, "It is early days for our Lake District Dairy Co. Quark, yet with the prestige of this global award and its recognition of our innovation by our dairy peers, combined with the positive response from retailers and consumers, the range has been riding a fantastic wave these last few months. While we knew there was a real gap in the market and we had a great product, it's achievements in such a short space of time, have gone beyond even our expectations."
Young added, "We spent a great deal of time perfecting this product for the British consumer. Consumers love the excellent health credentials - naturally fat free, high in protein, and low in salt and sugar. Allied to this, getting the flavours right was so important: Lake District Dairy Co. Quark is available in a range of delicious flavours: Original, Lemon and Vanilla. Our introduction also of sweeter flavours, has helped us establish the overall product versatility and its uses for baking, as well as further its appeal amongst consumers who try it for the first time."
Unlike traditional European Quark's, Lake District Dairy Co. Quark has been developed to be more 'spoonable' in texture and usability - overall making the product more approachable to cook, mix or bake into the everyday repertoire of recipes as a healthy alternative to some traditional dairy ingredients.
Following the global award, First Milk is continuing to work with its customers to build on its national listings as well as develop further flavours and Quark-related products for a number of its markets - in particular the Foodservice sector.
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About First Milk
First Milk is the UK's only major dairy company owned by British dairy farmers.
As a business with a passion for innovation and sustainability, it is constantly seeking fresh ways of working with partners across the supply chain to drive pioneering solutions to industry challenges.
This has been supported through the recent acquisition of added value businesses, by rapid progress on launching new products and securing new customers in the UK and international markets.
For further information on First Milk, please visit www.firstmilk.co.uk or follow the company on Twitter @first_milk and YouTube www.youtube.co.uk/firstmilk1 A copy of First Milk's sustainability report is also available to download via its website - www.firstmilk.co.uk/sustainability/