First Milk Re-closable Packs for Cheese Brands

First Milk has launched new zip re-closable packaging for their Scottish Pride and Pembrokeshire Cheese Company brands.

The new packaging is being rolled out from this month to Somerfield, The Co-op, Tesco, Morrison's and Asda. Plans are also in place to move the company's Lake District Cheese Company and Mull of Kintyre brands into re-closable packaging early in 2009.

Richard Hollingdale, sales and marketing director for First Milk's cheese division, commented: "Consumers use a number of selection criteria when they are shopping the cheese fixture including design, price and taste experience. However, packaging is becoming increasingly important as shoppers look for more value. Therefore this convenient re-closable format hits the spot as people aim to reduce food waste and eliminate the need for re-packaging at home."


For further information, please contact:

Jenny Sutherland, Communications Advisor

0141 847 6861

07825 535284