First Milk launches ‘most innovative’ brand extension

First Milk launches ‘most innovative’ brand extension

30th June 2014

Further strengthening First Milk's reputation as Britain's most innovative dairy company, the farmer owned business has just launched The Lake District Dairy Co. Cooking Sauces.

This brand extension builds on the continuing success of First Milk's Quark range that was launched 14 months ago. Since then sales of The Lake District Dairy Co range have led to the category nearly doubling in size in the UK.

Arriving on shelves later this year, The Lake District Dairy Co. Cooking Sauces will be available in three flavours; garlic & herb, tikka, and tomato & basil.

First Milk marketing director David Young commented: "Our expanding range of dairy nutrition and lifestyle nutrition is delivering genuine newness to consumers. With typically up to half the calories and up to treble the protein of competitor products - Lake District Dairy Co. Cooking Sauces fit perfectly into consumer needs for healthy natural alternatives for day-to-day recipes.

"The Lake District Dairy Co. Cooking Sauces use the same British quark base as the Natural, Vanilla and Lemon flavours, with the unique spoonable texture that has been developed by our innovation team."

Global Award

Endorsing the level of innovation which is at the heart of First Milk, The Lake District Dairy Co. Cooking Sauces were awarded "Best Brand Extension" at the Global Dairy Innovation Awards on Tuesday 17th June, seeing off stiff competition from 21 other entries in this category, which came from across Europe, North America, India, Russia and Turkey.

This comes just one year after having also won the prestigious Global Dairy Innovation award for Lake District Dairy Co. Quark in 2013.

David Young said: "Our goal is to drive more stable returns for our farmers by delivering great tasting, nutritious food for consumers. Our range is further strengthened by the launch of The Lake District Dairy Co. Cooking Sauces and with this award, we are able to show the world what First Milk and our British dairy farmer owners have to offer."

ENDS

Notes to editors:

  • Lake District Quark is currently the No:1 quark brand in UK, delivering over 90% of all category growth in the first 12 months since the product launched
  • Projections for the quark market in UK over the next 3 years are for it to grow to over £50m.

Photography:

About First Milk:

First Milk is the UK's only major dairy company, 100% owned by British farmers.  It supplies a wide range of dairy products and dairy ingredients to customers in both national and international markets including block cheeses, soft cheeses, raw milk, butter, skimmed milk powder, whey proteins and sports nutrition brands.

First Milk's aspiration is to provide consumers with great-tasting nutritious food, while delivering value for every part of its farmers' milk. As a business with a passion for innovation and sustainability, it is constantly seeking fresh ways of working with partners across the supply chain to drive pioneering solutions.

It is headquartered in Glasgow with seven manufacturing sites across England, Scotland and Wales.

For further information on First Milk, please visit www.firstmilk.co.uk or follow the company on Twitter @first_milk and YouTube www.youtube.co.uk/firstmilk1

For media enquiries, please contact:

Lee Truelove
head of communications

M: 07767 241507
E: leetruelove@firstmilk.co.uk

Sacha Boljevic
communications executive

M: 07984 349936
E: sachaboljevic@firstmilk.co.uk

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