First Milk expand export sales

First Milk expand export sales

21st May 2014

First Milk says international demand for its premium British cheddar has never been stronger

Developing added value export sales is a key plank of the business strategy for First Milk, and the farmer-owned food business reckons international demand has never been stronger.

The company does around £50 million of export sales per annum and it is currently focused on developing new sales leads with customers in Europe, Middle East, Asia and South America.

The most recent export market is Taiwan where First Milk has commenced exports of its Lake District, Isle of Arran and Mull of Kintyre cheddars.

The feedback so far from the Taiwanese is that they like the quality, taste and provenance of these award winning cheeses. This has resulted in additional orders into an expanded range of stores in Taiwan.

This success is due in part to First Milk developing new formats and pack sizes, which were tailored to the different consumer buying and eating habits that exist in South East Asia.

Fraser Brown, First Milk's export sales director, commented: "Taiwan has over 23 million people and as one of the four "Tiger" economies. It is a well-developed country with a growing taste for Western foods. We have been delighted with the growth in sales of our cheddars in the capital Taipei and now around the country.

"In addition, last week we hosted a second successful tour of our Isle of Arran creamery, by Asian supermarket buyers. Isle of Arran Extra Mature was rated the world's best cheddar* at the World Cheese Awards last October, and the buyers got to sample the cheese and the stunning scenery on the island."

ENDS

Notes to editors

About First Milk

First Milk is the UK's only major dairy company, 100% owned by British farmers.  It supplies a wide range of dairy products and dairy ingredients to customers in both national and international markets including block cheeses, soft cheeses, raw milk, butter, skimmed milk powder, whey proteins and sports nutrition brands.

First Milk's aspiration is to provide consumers with great-tasting nutritious food, while delivering value for every part of its farmers' milk. As a business with a passion for innovation and sustainability, it is constantly seeking fresh ways of working with partners across the supply chain to drive pioneering solutions.

It is headquartered in Glasgow with seven manufacturing sites across England, Scotland and Wales.

For further information on First Milk, please visit www.firstmilk.co.uk or follow the company on Twitter @first_milk and YouTube www.youtube.co.uk/firstmilk1

*Isle of Arran Extra Mature variety was rated world's best cheddar at the World Cheese Awards 2013. The 'Super Gold' title which is awarded by the judges from their selection of Gold medal winning cheddars. With just one Super Gold awarded for the whole cheddar category, recipients of this title are classed as one of the 'World's Best Cheeses'.

For media enquiries, please contact:

Lee Truelove
head of communications

M: 07767 241507
E: leetruelove@firstmilk.co.uk

Sacha Boljevic
communications executive

M: 07984 349936
E: sachaboljevic@firstmilk.co.uk

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