First Milk, has appointed marketing communications agency Brass to support the company's strategy as it rapidly grows and develops its business in the Foodservice and Out of Home markets.
Brass will be working with the First Milk Foodservice Division, which in the last six months has expanded with the appointment of a dedicated Foodservice Sales Director, Rick Sanderson.
The First Milk portfolio includes an expansive range of soft, block and regional cheeses, cream, and butter; servicing a number of out of home markets including coffee shops, sandwich retailers, delivered wholesalers, and pizza manufacturers.
David Young, Marketing Director at First Milk, said: "There's never been a better time to reinforce our British farming story and the sustainability of our supply chain to Out of Home food and drink retailers. We have a compelling story to tell. Our campaign creative will be built on Britishness, health, sustainability of the supply chain, and innovation. We will be integrating PR, advertising and direct mail to bring cut through and demonstrate a real point of difference for First Milk within the sector."
About First Milk
First Milk is the UK's only major dairy company owned by British dairy farmers.
As a business with a passion for innovation and sustainability, it is constantly seeking fresh ways of working with partners across the supply chain to drive pioneering solutions to industry challenges.
This has been supported through the recent acquisition of added value businesses, by rapid progress on launching new products and securing new customers in the UK and international markets.
For further information on First Milk, please visit www.firstmilk.co.uk or follow the company on Twitter @first_milk and YouTube www.youtube.co.uk/firstmilk1
A copy of First Milk's sustainability report is also available to download via its website - www.firstmilk.co.uk/sustainability/