First Milk adds some Caffe culture to its drinks range offering

First Milk adds some Caffe culture to its drinks range offering

Following hot on the heels of the co-operative's recent entry into the dairy drinks market with Lake District Dairy Co. Frumoo, First Milk is launching a brand new milk drink.  Lake District Dairy Co. Caffe Latte will be available to shoppers from mid-October, and is made with fresh British milk and Arabica coffee.

The brand will be available in two flavours initially, Original and Vanilla, in selected Asda stores throughout the UK.

First Milk's marketing director David Young comments:

"Lake District Caffe Latte is a tasty combination of British milk and Arabica coffee, creating a more nutritious, smooth, creamy and refreshing latte."

"Consumers will find Lake District Caffe Latte, made with fresh milk, to be the British alternative to UHT (longlife) coffee brands from Europe, which currently dominate the RTD (ready-to-drink) coffee sector."

"With the launch of Quark, Frumoo and now Caffe Latte, The Lake District Dairy Co. is establishing itself as a versatile brand, capable of entering a number different markets with its nutritious and wholesome approach to dairy."

Lake District Dairy Co. Frumoo update:

Lake District Frumoo will enter Asda stores together with Caffe Latte; both the brand's strawberry & blackberry, and raspberry & blueberry variants will be available in store from mid-October.

The fresh British milk and real fruit drink will kick off its first sampling campaign this month, giving away a total of 27,000 sample bottles over three weekends.  Consumers should look out for the sampling team and stand at Glasgow Silverburn on 19th & 20th October, Manchester Arndale Centre on 26th & 27th October and Milton Keynes The Centre:MK on 2nd & 3rd November.

ENDS

Notes to editors:

  • RRP each for Lake District Dairy Co. Caffe Latte Original and Vanilla flavours - £1.30

About The Lake District Dairy Co. (formerly The Lake District Cheese Co.)

  • The Lake District brand was first launched in 2008.  It has grown rapidly since launch and is now firmly established as one of the UK's leading cheddar brands
  • One pack of Lake District Cheddar is sold every three seconds, purchased by over 7.3m UK households over the last year
  • Lake District is at the forefront of product development in the dairy sector, launching three category building offerings (Quark, Frumoo and Caffe Latte) in 2013:
  • The Lake District Dairy Co. Quark is a naturally fat free soft cheese ideal for cooking, baking and mixing. It launched in May 2013 and is available in three flavours, Original, Vanilla and Lemon.  The brand also won the global award 'Best Functional Dairy Product' at the Dairy Innovation Awards 2013.
  • The Lake District Dairy Co. Frumoo range launched in September 2013.  Available in two flavour blends; strawberry & blackberry, and raspberry & blueberry; the new dairy drink uses fresh milk sourced from British farmers, as well as real fruit. Providing consumers with a new, more nutritious on-the-go alternative to other flavoured milks, milkshakes or smoothies
  • In September 2013, The Lake District Dairy Co. launched its first TV advertising campaign.  Featuring vocal talents of BAFTA winning actress Julie Walters and comedian Will Andrews, the ad was broadcast to over 35m people across major TV stations including ITV, Channel 4, Sky and Channel 5.
  • Lake District products are available nationally through leading multiple and convenience retailers

About First Milk

First Milk is the UK's only major dairy company owned 100% by British dairy farmers.

As a business with a passion for brand innovation and sustainability, it is constantly seeking fresh ways of working with partners across the supply chain to drive pioneering solutions to industry challenges.

This has been supported through the recent acquisition of added value businesses, by rapid progress on launching new products and securing new customers in the UK and international markets.

For further information on First Milk, please visit www.firstmilk.co.uk or follow the company on Twitter @first_milk and YouTube www.youtube.co.uk/firstmilk1 

A copy of First Milk's sustainability report is also available to download via its website - www.firstmilk.co.uk/sustainability/

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