Buying Groups Unite for Dairy Farmers

First Milk Direct is joining forces under a strategic alliance with Anglia Farmers for the benefit of its dairy farming members.
As a procurement arm for First Milk - the UK's largest dairy farmer-owned business handling 1.7 billion litres of milk every year - First Milk Direct already sources dairy inputs and products at competitive prices for many of its 2,600 members.  Equally, with a turnover of £175 million, Anglia Farmers is the UK's largest agricultural purchasing group sourcing a vast range of agricultural inputs, business products and services for its 2,400 members.

Under the alliance, Anglia Farmers will administrate and expand a number of the services First Milk Direct currently offers to members.  In addition to mainstream dairy requirements, Anglia Farmers will competitively source a range of products and services including machinery, animal health solutions for dairy hygiene and foot care, insurance, fertiliser, feed, agrochemicals and communications, such as phones and computers, while First Milk Direct will offer Anglia Farmers' dairy members access to a range of products they don't currently have, including the cluster exchange scheme, bedding and bulk tanks.

"This is a hugely significant development for both parties," said Clarke Willis, chief executive of Anglia Farmers.  "The partnership will drive better value for members of Anglia Farmers as well as for First Milk Direct members.  It will also benefit the whole supply chain in terms of forward planning and security of payment."

Like Anglia Farmers, First Milk is committed to market innovation and supply efficiency to develop the best business model for its co-operative dairy members.

Willie Cuthbertson, sales and technical manager, First Milk Direct added: "From our initial meetings with Anglia Farmers, we knew that we were dealing with a like-minded business. This partnership provides our members with better buying power across a wider array of farm inputs and business products through Anglia Farmers, while we will continue to provide our members with exclusive deals on products such as the cluster exchange scheme, bedding materials and bulk tanks."


Anglia Farmers is the leading agricultural purchasing group in the UK, with membership in excess of 2400 farm and rural businesses.  As an agricultural buying group, Anglia Farmers focuses on sourcing the five key farm inputs - agrochemicals; seed; feed; fertiliser and fuel – as well as an extensive range of products and services from cars to veterinary services and mobile phones.

First Milk Direct was launched in 2003 as a key benefit to members of the UK's largest dairy farmer-owned business.  The service offered First Milk farmers the opportunity to purchase key dairy inputs and products at competitive prices, helping to boost their profitability and cut costs.  First Milk Direct has realised substantial benefits for its members across a range of areas including the cluster exchange scheme, bedding materials and bulk tanks.

Further information from:
Clarke Willis, chief executive, Anglia Farmers.
T:  01603 881801; M: 07785 324799

Jill Coyle, First Milk
M: 0141 847 6884