Our Scottish cheeses took pride of place at the recent ‘Get to Know Your Locals’ consumer show from retailer Tesco.
The two day event in Glasgow city centre, which attracted more than 20,000 visitors, has become the largest food consumer show in Scotland as Tesco raises awareness of the number and variety of Scottish products on its shelves.
Our Scottish cheese team offered tastings of Mull of Kintyre, Scottish Pride, Isle of Arran and Isle of Bute cheeses – all of which went down a treat with consumers.
So much so, in fact, that we had to order up extra supplies – not once, but twice – to satisfy sales demand for customers who wanted to take home a tasty teatime treat.
Graham Sheach, Regional Brand Controller (Scotland) was delighted at consumer reaction to our products: “These events are invaluable in hearing the consumers’ view of our cheese.
Judging by the volume of sales we made over the two days, we know all of our cheese, particularly Mull of Kintyre and Scottish Pride, are certainly tantalizing the tastebuds.”